Mavic

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Mavic came into being in 1889; today, with over one hundred years of experience, Mavic continues to stride forward into the future. Around 300 staff at the four principal European sites helps the famous yellow brand to progress - with a real passion for the sport of cycling. Everything begins in the heart of the French Alps. In this ideal environment Mavic staff ride as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Products are designed and commercialised at the Design Centre in Annecy, rims are manufactured at the historical site of St Trivier north of Lyon, with the milling and assembly takes place in Romania and in Rumilly, France.