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661 is a brand that embodies what it means to have fun on two wheels. Be it dirt or street, 661 has made its mark on countless riders across the globe. 661 have formed a formidable army of faithful riders who want nothing more than to push their limits each and every day! Established in Southern California in the year 2000, 661 set out on a path to push the envelope in protective equipment. This quickly led to having one of the most recognized logos on the best tracks, parks and trails. 661's following developed quickly and today there is an army of athletes worldwide wearing, testing and aiding 661 in their quest to design the ultimate gear.