The World's Largest Online Bike Store

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Endura was founded in Scotland in 1992 by cycling enthusiast Jim McFarland. They are famous for focusing their cycling clothing on functionality and longevity, without cutting corners on the material and construction. Endura is now the largest brand of cycle clothing in the UK and has been established as a clothing range throughout the world having won various industry awards including the Eurobike Design Award for clothing in 2007.