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Giant's ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminium and composite engineering. We introduced the first affordable carbon fibre bike, the Cadex 980 C, and revolutionized high-performance road bikes with our Compact Road Design. In mountain biking, Giant's Maestro Suspension established a new level of performance for off-road riding and racing. Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, Giant aims to inspire adventure in all riders, from casual to competitive. Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives.