Ride Eat Sleep Repeat

What is Ride Eat Sleep Repeat?

Ride. Eat. Sleep. Repeat. it’s not a slogan; it’s a way of life.


Chain Reaction Cycles is here to inspire your next challenge on the trail, road (plus all the gravel in between) and feed your healthy addiction.


For most of us here at Chain Reaction Cycles, a day featuring a perfect ride is simply a perfect day. And we think that’s how you feel too. We’re here to help make more perfect Ride. Eat. Sleep. days happen, over and over, again and again.


When you’re out exploring nature’s playground, grinding out the miles or shredding with your mates, know that we’re equalling the effort so you can enjoy more days of Ride. Eat. Sleep. Repeat.

Here’s how we help feed your cycling addiction:


  1. 1. Our huge range and convenient delivery options give you access to whatever you need, so you can worry less and get out there and ride.


  2. 2. Our unrivalled expertise allows us to bring you the best bikes, clothing and equipment for you to enjoy your bike-time better.


  3. 3. We stock top-quality products at the best possible price (because you always need spare cash for the post-ride coffee and cake).


Your perfect ride deserves the finest kit: