In RISE, we've engineered the perfect balance of weight, inertia, engagement and stiffness to give you the right ride for XC and beyond—the right feel and the right results. Quicker bursts, tighter turns, better rolling and easier climbs. Softer landings and smoother descents. Bigger wins. Louder cheers.
For the practiced XC rider with the next level in sight, RISE 40 offers the optimal balance of performance factors—and price. From the lightweight aluminum rim to the uncommonly durable hub, each component of the system brings out the best in the rest to activate the full potential of every ride and every rider.