Welcome to Chain Reaction

We’re the enthusiastic guardians of N+1, the stockers of many (many) brilliant bike products and we aim to make the buying of bikes and bits as fun as the riding.We want to put the joy into everything bikes. Road, Mountain, Gravel, Electric, Hybrid, City, BMX and even plenty of Kids Bikes for your little ripper.We want cyclists all over the world to think of ‘Chain Reaction’ when they think of bikes. We strive to be the best. To bring joy to every turn of the pedal and every click of our site. Our goal is to get you outside, and on two wheels to spread the joy that wheels can bring to you and our communities.