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Prime Wheels Range


Prime offer an extensive range of performance road wheels and have just updated their collection with the high-end carbon BlackEdition, plus updates to their super-popular RR wheels.

Available in a range of rim depths, and all tubeless-ready, the BlackEdition carbon clinchers are the perfect wheelset if you're looking to make a serious upgrade – whether you ride using rim brakes or disc brakes. There are also tubulars too.

Carbon Clinchers

Prime BlackEdition 50
Carbon Wheelset

Featuring a 50mm deep aero rim profile, these wheels are ideal for riders looking to reach their personal bestor secure a podium spot.

Built with straight-line speed in mind, the 27.5mm wide rim contours perfectly to the tyres for rolling resistance and greater traction, giving you confidence and stability when cornering at speed.

Prime RR-50 V2 Carbon
Clincher Wheelset

A versatile wheelset built for time trials, cyclo-cross riding and everything in between, the RR-50 V2 is super-light and built for speed.

Its 50mm deep aero rim profile means you'll go faster with the same effort (or less), combined with the 25mm external rim width for reduced rolling resistance and a greater contact patch for improved stability and cornering grip.

Carbon Clincher disc

Prime BlackEdition 38
Carbon Disc Wheelset

An awesome all-rounder with a 38mm deep aero rim profile and a wider profile to increase aerodynamics, the BlackEdition 38 Carbon Disc Wheelset is the perfect choice for sportives, racing and anything else you throw at them.

A stiff, lightweight pair of wheels, they've been built to offer increased confidence, stability and handling in all conditions.

Prime RR-38 V2 Carbon
Clincher Disc Wheelset

A fantastic all-round wheelset, the RR-38 V2 Carbon Clincher Disc Wheelset has a 25mm deep rim profile, which improves stability and cornering grip while greatly reducing rolling resistance, particularly for general road riding and cyclo-cross races.


Carbon Tubulars

Prime BlackEdition 50
Carbon Tubular Wheelset

Tested and raced by the Vitus Pro Cycling team, the 50mm deep rim profile ups the aerodynamics of the wheelset, while a stiffer and steadier wheel is provided thanks to the R010 CNC machined 7075 hubset and DT Swiss straight pull spokes.

The 25mm rim width is optimised with 25c to 35c tyres in mind, allowing for greater contact patches for cornering, traction, comfort and rolling resistance.

Prime BlackEdition 38
Carbon Tubular Wheelset

An awesome choice if you're after a tubular-specific set of wheels, the 38mm deep aero rim profile combined with a wider 25mm rim width helps reduce drag and improve aerodynamics.

Combining rigidity, stiffness and lightness, these wheels won't compromise your ride whether on a steep alpine pass or sprinting towards the finish line.