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    • SRAM Rival Shifter 2018

  • SRAM Rival Shifter

    This comfortable shifter is perfect for road use as it offers fast and precise gearing. It features an ErgoFit textured body which improves grip and finger wrap, so you can easily change gear without missing or losing momentum. Furthermore, its individual reach adjust means you can fine-tune the lever and shift paddle to suit your personal riding style perfectly. What's most impressive is its lightweight construction which won't weigh down your drivetrain, so you can focus on enjoying a highly-efficient and precise shifting experience.


    • Material: Brake Levers: Carbon Fibre; Shifter Levers: Aluminium; Hood Covers: Textured
    • Speed: 10 speed
    • Use: Road
    • Compatibility: SRAM 10 Speed Road Drivetrains
    • Cable Pull Ratio: Exact Actuation
    • Weight: 166g


    • DoubleTap shifting: this makes changing gears easier and faster, eliminating the cumbersome and awkward engagement associated with two-lever systems. DoubleTap handles up and downshifts in one short, sweeping motion, with minimal effort and maximum comfort no matter where you are on the bars. With short, rapid taps the transport pawl moves the ratchet wheel and up through the shifting range. Downshifting comes via a longer sweep of the lever (in the same inward direction you upshift, but to an ergonomically maximised 15° angle) with the holding pawl and the transport pawl leapfrogging each other quickly and smoothly
    • Exact Actuation: When SRAM launched their road technology from scratch they reapplied their MTB proven SRAM 1:1 actuation ratio (shifter cable travel: derailleur movement) for 10 speed shifting. EA helps to simplify/stabilise the uneasy act of balancing rear derailleur hanger design, tight cog spacing and exact cable tension. The result: the easiest index shifting system to set up and it stays that way
    • ZeroLoss: Simply means, well, zero loss—when you push on the lever, for an upshift or down shift, the cable is engaged instantly—zero loss of movement. There is no middle ground where you're waiting for the shift to come. Gear changes are instant and precise

    Buy SRAM Components from Chain Reaction Cycles, the World's Largest Online Bike Store.


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